1515 Sheridan Road, Wilmette, IL 60091

Spotlight: Carol Schaner, Owner of Yellow Bird

Spotlight: Carol Schaner, Owner of Yellow Bird

  • On May 5, 2017

Yellow Bird, owner Carol Schaner, seen here at Yellow Bird, 30+-year merchant within Plaza del Lago.  Learn more about Carol and how the Yellow Bird’s creative staff is dedicated to meeting client needs and matching image and style, all while being respectful of budgets.”

Yellow Bird’s team realizes the pressures people face when planning special events. They work closely with customers on everything from wedding invitations to simple greeting cards and announcements.  All with a keen attention to detail and an understanding of each customer’s unique tastes and desires.

 

Q: How did you come up with the concept for Yellow Bird?

We bought an existing business. Over the years we expanded and evolved to meet our customer’s needs, particularly the fast-growing demand for fine stationery and invitations.

 

Q: What makes Yellow Bird unique?

We carry a huge variety of merchandise for any and all occasions. Our well-trained staff is always eager to help, whether it is a simple greeting card or a designer wedding invitation. We LOVE our customers and they love us!

 

Q: How long have you been at the Plaza del Lago location?

30+ years at this current location.

 

Q: How has your business evolved the most in the last 35 years?

Our largest area of growth has been in invitations and stationery. We have a full-time graphic designer on staff eager to meet your printing needs. We also have the largest selection of custom albums, from stationery to designer wedding invitations. Another growth area has been personalized gifts for all occasions. A recent popular area has been toys, games and puzzles for both kids and adults.

 

Q: What are the top three tips you share with customers when planning special events?

1-Give yourself plenty of time for planning your event. 2-Stay calm–you are in the best of hands. We will guide you every step of the way. 3-Have fun!

 

Q: Can you share popular designs and themes for 2017?

For stationery and invitations, metallics and fabulous florals top our list; Adult coloring books are still all the rage; Pillows, pillows & more pillows to instantly update your home decor; anything dog related is a hot category.

 

Q: What do you want potential customers to know about Yellow Bird?

Whether you know exactly what you want or have absolutely no idea, chances are Yellow Bird will have all you need! We have great gifts for all ages and hostess gifts galore.

We carry all price ranges from basics to glamorous gifts.

New merchandise arrives daily.

We offer the largest candle selection around.

Beautiful complimentary gift wrapping.

We love our customers–Shop Smart, Shop Local!

It’s personal, check out Yellow Bird’s “It’s Perfectly Personalized” offer for super stylish stationary that’s simplified, by Crane & Co.

It’s personal, check out Yellow Bird’s “It’s Perfectly Personalized” offer for super stylish stationery that’s simplified.  Crane & Co.’s unique offer lets customs choose a flat or folded note card, the font of their choosing or monogram and ink color. It’s just 50 pieces for $99. Lining or return address are also available for an additional fee.

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